Carta

Original Text: Carta


Hi everyone:
Please find attached our bi-weekly reports for Latam. Brazil and US hispanics websites/initiatives. You will find status reports attached for Discovery, Discovery Kids, Liv, Home & health websites, Content & syndication, social media and marketing and Digital Advertising projects as well.

Some Highlights:
- For DSC channel we launched Treehugger in spanish and portuguese, to reinforce the strategy already started with Discovery News last month to cover current and relevant topics for our users and clients. We received a Webby honoree for our Tornado 3D video so kudos for Kosta and Noblink for this new award for our site and Experiencia Discovery.

- We launched several initiatives for Discovery Kids on the last 2 weeks, such as a new Karaoke, our Healthy habits campaign in Mexico, some program related microsites and 15 new games (12 of them our franchises Babar and Artzooka). The initiative “Green City” was awarded with an Honorable mention on the last edition of the Cablefax award, congrats to Carla and Isabel for this recognition!

- In our Discovery Home & Health sites, we continued with our blogs strategy (Sexology and Inspiration). Supporting Mexico's marketing team with an online contest around The hoarding property, that generates new 1MM page views in just 3 weeks. Also we are working in changing the look & feel of the page to be alligned with the channel re-branding.

- In the Content delivery area, we generate in March near 3MM streams just for 2 of our affiliate websites (UOL and MSN). Anamaría's team is working hard in come up with innovative solutions for all the digital outlets including our websites of course, as a result of that we are ready to launch a new initiative called D2- Create your own video, we'll keep you posted about this in our next reports.

- In this period we grewth in social media 11% in our Facebook properties and a 9% in the twitter ones. We promoted all websites main initiatives in social media, on-line banners, on-air (with at least one promo per month) and one banner per hour in miranda (on air tickers).

- Last but not least, we are working in more than 25 digital pitches with more than 9 closed and confirmed deals. We are in a really good position heading our revenue goal at this moment.

Hope you have a happy easter for everyone
Thank you
mx

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Revised Text:

Hi everyone,

Please find attached our bi-weekly reports for Latam, Brazil and U.S. Hispanics websites/initiatives. You will find status reports attached for Discovery, Discovery Kids, Liv, Home & Health websites, Content & Syndication, Social Media and Marketing, and Digital Advertising projects as well.

Some Highlights:

- For DSC channel we launched Treehugger in Spanish and Portuguese, to reinforce the strategy already started with Discovery News last month, to cover current and relevant topics for our users and clients. We received a Webby honor for our Tornado 3D video, so kudos to Kosta and Noblink for this new award for our site and Experiencia Discovery.

- We launched several initiatives for Discovery Kids in the last 2 weeks, such as a new Karaoke, Our Healthy Habits campaign in Mexico, some program related micro-sites, and 15 new games (12 of them our franchises, Babar and Artzooka). The initiative “Green City” was awarded an Honorable Mention in the last edition of the Cablefax Awards, congrats to Carla and Isabel for this recognition!

- On our Discovery Home & Health sites, we continued with our blogs strategy (Sexology and Inspiration) and supported Mexico's marketing team with an online contest concerning the hoarding of property that has generated 1MM new page views in just 3 weeks. We are also working on changing the look & feel of the page to be aligned with the channel re-branding.

- In the Content delivery area, we generated near 3MM streams in March for just two of our affiliate websites, UOL and MSN.

Anamaría's team is working hard to come up with innovative solutions for all the digital outlets, including our websites of course. As a result, we are ready to launch a new initiative called "D2- Create your own video", we'll keep you posted about this in our next report.

- In this period we grew in social media; 11% in our Facebook properties, and a 9% in the Twitter ones. We promoted all website main initiatives in social media, on-line banners, on-air (with at least one promo per month) and one banner per hour in Miranda (on air tickers).

- Last but not least, we are working on more than 25 digital pitches, with more than nine closed and confirmed deals. We are in a really good position leading our revenue goal at this moment.

Hope you have a happy Easter.

Thank you,
MX

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